Hi! I’m Roanna—founder of Equals Me, a home fragrance and decor brand inspired by self-care, creativity, and conscious living.

I started Equals Me after the birth of my first son, Joshua, during a difficult season of postpartum depression. In an effort to prioritize my mental health, I turned to burning candles and taking time to myself. But I quickly noticed black smoke rising from the wicks, which led me down a path of research into what I was really breathing in.

That journey opened my eyes to the hidden toxins in many store-bought candles—like paraffin wax, synthetic fragrance oils filled with carcinogens, phthalates, and parabens. I learned about the differences between waxes, the importance of clean-burning ingredients, and how even the smallest choices in fragrance and wick materials can impact our health and home.

Determined to create a better, safer option, I began making my own non-toxic candles—crafted with clean ingredients, safe fragrance oils, and a whole lot of heart. It was the first craft I ever truly connected with, and it lit a creative spark in me.

From there, I started exploring what else I could make—thoughtful, everyday essentials that are typically mass-produced, but reimagined with care, intention, and clean materials. What began as a personal journey soon grew into a passion for creating safe, beautiful alternatives for friends, family, and now, customers like you.

Equals Me is more than a brand—it’s a reflection of healing, creativity, and conscious choices. Every product is made to bring comfort, beauty, and peace into your space—without compromise.

Today, Equals Me has grown beyond candles. We’ve expanded into room sprays, carpet/upholstery deodorizers, and home decor—each piece made with the same care and intention.

Whether you’re lighting a candle, refreshing your space or styling your home, you can feel confident knowing every product is crafted with clean ingredients and genuine heart.